Most recently I have been putting all of my energy into a project I
created called merryGOstyles. merryGOstyles is an independent fashion
label specializing in women's clothing, at the moment
T-shirts/vests/crop tops/jumpers. I started out with illustrating the
images, then having the tops screen printed. I loved this part of the
process, getting all the samples and deciding on the colouring and
matching the illustrations to each garment. Below are some of the
initial concepts.
The next part of the process shows how everything came together from some of the initial ideas, I think things change so much when you see them more realistically and how they will actually appear.
Other than producing the actual designs I also created the graphic design such as the tags and labels, which I wanted to keep in simple colours to allow for the branding to be flexible and to be able to camouflage itself in other colours according to season/style.
The tag and label follow in style of the 'Merry go' name with a playful fun fair doodle, in reflection of the clothing which is all very fun, bright and aimed at young women.
Above are the online banners I designed for the website, all made from my own photography, with the logo able to camouflage itself in to different summery scenes.
